SEARCH ENGINE OPTIMIZATION
& TEXT, TEXT, TEXT
by Tonna Kutner
engines use "robots" or programs to evaluate web sites and place them in the
search engine rankings. Of, course, we always want to cater to our human
visitors, but to have your site list well with the search engines, the robots
must also be considered. Fortunately, it’s possible to please both.
do not read graphics, they only read text. You can have great graphics, logos
or pictures, but without text you cannot hope to get into the good graces of the
robots. Humans can read words in graphics, but robots cannot. If you can
highlight words from a web site and paste them into word processing and edit
them, they are “text.” If not, be aware that the robots will pay no attention
to those words.
a good way to please both the robots and our valued human visitors. Develop a
25 word text description of your business that contains your keywords (see last
month’s article) and place it at the top of your home page. I call this
“stating the obvious.” Many people overlook the obvious so it puts you ahead of
your competition. Human customers, especially new ones, are glad to know
exactly and succinctly what you do. It will keep qualified customers on your
site and ready to do business.
robots are looking for 500-600 words of text per page. Of course, your keywords
must be emphasized in those 600 words and your best real estate is at the top of
the page. Most people know how to scroll and some actually read the whole
page. Think of adding more details, testimonials, and other information to the
text on your home page.
questions? Contact me at
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copyright Computer Lynx - 2005